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Come What May And Love It Vinyl Lettering On Tile PART 1
Lions sports shoes and apparel manufacturers have sounded the "rushing No."
From 2000 to 2010, China sporting goods market experienced from Nike, Adidas two dominant to the present "Three Corps" scuffle process. To sales and brand impact as markers, lions sporting goods manufacturers and even "not eligible" to join "Three Corps." In the "not too many competing brands in mature markets" theory, the lions sporting goods manufacturer to be "a beachhead."
"Three Army" pulled off melee
87 Road, 92 Road East, Walking Street, "off" the word, including Nike, Adidas, 361 °, and Anta, etc. can be seen throughout the year in front of stores, "former Nike Adidas New basically do not discount, and now they are cast aside and the promotion of domestic brands playing war. "shop in the 92 road, agent of a sports brand, Mr. Chen said, if 10 years ago, Nike, A adidas dominated the world, now is the "Three Corps" dogfight era. Reason is that lions who had only picked Nike, Adidas, Puma and other foreign brands to wear, is Li Ning, Anta and Peak frequency of occurrence in people who are not low.
The so-called "three Legion", refers to the domestic sporting goods market, "the three pole", the first great Nike, Adidas, Li Ning and Anta come from behind, the second most movements, including Beijing, 361 °, particularly step and the Peak and other listed companies in Hong Kong stocks, the third most include Erke not occupy the major sports such as gold resources company. According to "Three Corps" in 2009 earnings terms, the First Corps in the 55-100 million sales between each, the second Army 30-40 billion in sales each up and down, sales of each of the third corps home in the 10-20 billion.
"As we were all listed companies, natural with 'provocative' lung power and capital of international brands." Fang said the industry, domestic and foreign brands are road overturned before, while the walk, Nike, Adidas main attack Tier , Anta, Li Ning in the first and second inter-city bypass operations, The Peak, 361 °, etc. Jinjiang brand more is to front on the third tier cities, "but now the situation has changed, we started the whole competition." Nike, Adidas came third tier cities, Pick, 361 ° to Beijing, Shanghai opened its flagship store, "the three Army" has been kicked off the melee round.
Sporting goods industry "big integration" around the corner
"Sports will soon be integrated, merger, estimated that 2012 also 5-8 big brands." Yesterday morning, reporters interviewed by micro-Bo-known domestic sports industry experts, the body of Star Culture Communication Co., Ltd. General Manager Wang Qi, he said that Adidas may even be a new round of reshuffle in the "Anta are" out of going.
It is understood that, in 2009, Li Ning's sales for the first time since 2004 the company more than Adidas in China, sales reached 8.387 billion yuan, from the outside world is estimated that Nike sales in China 10 billion yuan gap of only 16 billion yuan . In 2008, Li Ning's sales of 6.69 billion yuan, up 25.4% according to the speed of Li Ning in the next two or three years have the opportunity to regain the throne of the domestic sales of the first. At the same time, Anta Although sales of only 5.87 billion yuan last year, but up 27%, after-tax net profit of 1.25 billion, or more than Li Ning's 945 million yuan. In addition to Erke than sales of 2.889 billion yuan in 2008 decreased by 30.8%, the trend, including Beijing, 361 °, Pick up the sales amount of 20% or more basically, "Phase By contrast, Nike, Adidas, these international giants China sales growth slow or decline. "Adidas Greater China sales last year fell 16%, only 70 million, and if its not this year With South Africa's World Cup marketing and achieve more substantial growth of successful, then it is possible within two years Anta overtake Adidas, Wang Qi words became reality.
In addition, in accordance with the "do not have much competition in mature markets the brand" theory, the domestic sporting goods market in recent years will certainly be frequent integration, mergers and moves, "such as lions and Kai Sheng Li Ning is just the beginning." Industry that Mr. Fang.
Lions sports producers have a sense of crisis
If sales of one billion yuan to join the "Third Army" of the measure, lions sporting goods manufacturers are basically all been kept out, "In contrast, lions sporting goods manufacturers are really good think about the future of the Development Road. "Fang said the industry, If, as Wang Qi said, that many of lions sporting goods manufacturers will truly become the sports brand Jinjiang processing base," Now while doing their own brands, while also helping 361 ° , Peak OEM, later if not do up their own brands, it will only return to the original OEM Way. "
"Re-brand, light assets" is the brand a must, from the literal understanding of lions sporting goods manufacturers will not be short order, but practical problems such as recruitment difficulties whether order will remain in Shishi constraints. According to Tian Peng Zhao, a vice president of sports production company, this year, after spring because they drive a brand enterprises in Jinjiang single and launched a human battle, the result the other side of "extra 500 yuan per worker" terms from the business won over 50 new tactics to workers, "can not stay, the other rich and powerful. We could not see so much money." Zhao assistant manager that now many big brand sporting goods manufacturers regard the marketing headquarters moved to Xiamen, Beijing, Shanghai, the production of pressure onto all the lions in Jinjiang of processing enterprises, processing enterprises regardless of whether they can retain workers or pay level, as long as the value for money, these companies will place an order, if reasonable price is not cheap, they will bring order to other companies, "only the cost of salary up their own business digest." About the Author
I am a professional editor from Chinese Manufacturers
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